Color is central to the Ampirical corporate identity. Our primary palette—the “Power-Ful” color scheme—combines modern, classic, and timeless hues to create a distinctive and cohesive visual identity. Consistent use of these colors strengthens recognition and creates harmony across every brand touchpoint.
Use CMYK and PMS values for print applications, and RGB or HEX values for digital use. PMS colors provide consistent spot-color reproduction when required.
Ampirical has three official colors: Navy, Gold & Power Blue. These colors should have a strong presence in a given composition.
Navy
CMYK:
100, 86, 42, 52
RGB:
1, 30, 65
HEX:
#011E41
PMS:
282 C
Gold
CMYK:
2, 38, 100, 0
RGB:
245, 168, 0
HEX:
#F5A800
PMS:
130 C
Power Blue
CMYK:
59, 4, 2, 0
RGB:
84, 192, 232
HEX:
#54C0E8
PMS:
2985 C
Neutrals create balance and clarity. Use them to support hierarchy, improve readability, and give our primary colors space to stand out.
White
CMYK:
0, 0, 0, 0
RGB:
255, 255, 255
HEX:
#FFFFFF
Light Gray
CMYK:
0, 0, 0, 5
RGB:
242, 242, 242
HEX:
#F2F2F2
Soft Gray
CMYK:
2, 1, 0, 10
RGB:
225, 228, 230
HEX:
#E1E4E6
Medium Gray
CMYK:
5, 2, 0, 24
RGB:
184, 190, 194
HEX:
#B8BEC2
Gray
CMYK:
10, 4, 0, 40
RGB:
138, 147, 153
HEX:
#8A9399
Slate
CMYK:
12, 6, 0, 63
RGB:
84, 89, 95
HEX:
#54595F
Highlight colors add energy and variety. Use them sparingly as accents or supporting fills to complement the primary palette, never as dominant colors or for text.
Dark Teal
CMYK:
100, 7, 0, 60
RGB:
0, 95, 102
HEX:
#005F66
Teal
CMYK:
100, 6, 0, 42
RGB:
0, 140, 149
HEX:
#008C95
Light Teal
CMYK:
39, 0, 1, 20
RGB:
123, 203, 200
HEX:
#7BCBC8
Dark Green
CMYK:
54, 0, 29, 56
RGB:
52, 112, 79
HEX:
#34704F
Green
CMYK:
49, 0, 28, 42
RGB:
76, 149, 108
HEX:
#4C956C
Light Green
CMYK:
26, 0, 16, 23
RGB:
145, 197, 166
HEX:
#91C5A6
Dark Violet
CMYK:
31, 41, 0, 57
RGB:
76, 65, 110
HEX:
#4C416E
Violet
CMYK:
28, 39, 0, 42
RGB:
107, 91, 149
HEX:
#6B5B95
Light Violet
CMYK:
14, 21, 0, 23
RGB:
169, 156, 197
HEX:
#A99CC5
Dark Coral
CMYK:
0, 58, 70, 27
RGB:
185, 78, 56
HEX:
#B94E38
Coral
CMYK:
0, 52, 65, 9
RGB:
231, 111, 81
HEX:
#E76F51
Light Coral
CMYK:
0, 34, 42, 5
RGB:
243, 160, 142
HEX:
#F3A08E
