Typography is an important part of the Ampirical visual identity. Consistent use of our typefaces helps create communications that are clear, professional, approachable, and unmistakably Ampirical.
We use Figtree as our primary brand typeface for digital, web, and graphic design applications. Aptos is our Microsoft-compatible typeface for documents, presentations, and other editable materials where font availability and consistency across devices are essential.
Figtree is the preferred typeface whenever the designer controls the typography.
Figtree is the primary typeface for Ampirical's brand and creative communications. Its clean, contemporary form provides excellent readability while giving the brand a modern and approachable personality.
When creating an editable Microsoft document, use Aptos instead of Figtree.
Aptos is Ampirical's standard typeface for Microsoft Office and other editable documents where content may be shared, edited, or viewed on different devices. Aptos is Microsoft's current default typeface for Office and was specifically designed for readability across Microsoft applications.
